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Wordmark

Our primary logo is the Zoom wordmark. It’s bold simplicity reflects our culture and product.

  • Only show the logo in Zoom blue or white.
  • Don’t use previous versions of the logo.
  • Don’t alter, rotate, or modify the logo.
  • Don’t animate the logo.
  • Don’t accessorize the logo with extra elements like speech bubbles.
Zoom wordmark
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Clear space and minimum size

When you’re using the logo with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least the equal amount of the height.

To ensure the logo maintains its visual impact, do not go any smaller than 18 pixels in height or 80 pixels in width.

Clear Space         

Zoom wordmark

Minimum Size         

Zoom logo minimun size

Misuse

Do not outline
Do not add special effects
Do not fill with a gradient
Do not contain in shape
Do not skew, rotate, or stretch
Do not personify
Do not fill with colors/patterns
Do not modify letter spacing
Do not use any old versions of our logo
Do not lock up with copy or other logos
Do not change opacity
 
Do not place over images
 

Core Products and Extensions

Our current products with lockups are Zoom Rooms and Zoom Phone. Other products and services do not have approved lockups.

Our secondary lockup applies to all other extensions of Zoom. Some examples being the Zoom blog, divisions of Zoom such as Zoom support, or specific partners of Zoom, such as Zoom technology partners.

Zoomrooms partner

Colors

Color Palette

Primary Zoom Blue HEX #2D8CFF RGB 45 140 255 CMYK 71 37 0 0 PANTONE 279 C Zoom Orange HEX #F26D21 RGB 242 109 33 CMYK 0 74 95 0 PANTONE 165 C
Black HEX #232333 RGB 35 35 31 CMYK 81 76 52 61 PANTONE 532 C Dark Gray HEX #4A494F RGB 74 73 79 CMYK 6 7 0 69 PANTONE 7540 C Gray HEX #BABACC RGB 186 186 124 CMYK 9 9 0 2 PANTONE 5295 C Medium Gray HEX #747487 RGB 116 116 135 CMYK 14 14 0 47 PANTONE COOL GRAY 9 C Platinum HEX #E4E4ED RGB 228 228 237 CMYK 4 4 0 7 PANTONE COOL 649 C Smoke HEX #F6F7F9 RGB 246 247 249 CMYK 1 1 0 2 White HEX #FFFFFF RGB 255 255 255 CMYK 0 0 0 0

Web Palette

BLUE #0E71EB

#2681F2

#0C63CE

GRAY #F6F7F9

#E7F1FD

#D7E6F9

ORANGE #F26D21

#DA621E

#C2571A

GRAY #BABACC

#FFEBDA

#FFD3AC

RED #E02828

#E44343

#CC1D1D

Icon

#232333 #747487 #0E71EB #FFFFFF #F7F7FA #E7F1FD

Text

#232333 #747487 #BABACC #0E71EB #F26D21 #FFFFFF #27874C #E02828

Additional Gray Scale

#232333 #4A494F #747487 #BABACC #E4E4ED #F6F7F9 #FFFFFF

Typography

Lato

Our typeface is bold, rounded.

For cases where Lato cannot be used substitute with Helvetica Neue.


Classification Text Size/Line Height
H1 48px/52px/3em
H2 36px/40px/2.25em/Bold
H3 24px/28px/1.5em/Bold
Large Body Copy 20px/26px/1.25em
Medium Body Copy 16px/22px/1em
Small Body Copy 14px/20px/0.8em
X-Small Body Copy 12px/18px/0.75em
Labels 12px/18px/0.75em

Buttons/Icon

Buttons

24px Buttons

  • Primary Orange

  • Secondary Orange

  • Primary Blue

  • Secondary Blue

  • Destructive

  • Text

  • Outline

48px Buttons

  • Primary Orange

  • Secondary Orange

  • Primary Blue

  • Secondary Blue

  • Destructive

  • Text

  • Outline

Icons

Meetings

Video Webinar

Zoom Rooms

Phone

Chat

H.323/SIP Connector

Photography

Best practices

All photography used throughout our marketing should reflect our brand and product. We are modern and clean while being bold and beautiful. Stock photography should be as natural as possible reflect our culture of diversity and happiness.

Zoom Logo
Zoom Logo Zoom Logo
Zoom Logo Zoom Logo
Zoom Logo Zoom Logo

Legal

Zoom Marks

ZOOM, ZOOM ROOMS, ZOOM PHONE, ZOOMTOPIA, ONZOOM, and the related logos and icons noted in these guidelines are trademarks or registered trademarks of Zoom Video Communications, Inc. (“Zoom Marks”). The stylized marks, icons, and logos discussed in these guidelines may not be used without a written license or express permission from Zoom. All use of the Zoom Marks must comply with these Brand Guidelines as well as Zoom’s Trademark Use Guidelines or any applicable license terms.

Credit

Trademark attributions should be used on any advertisement, marketing, or other product communication featuring a Zoom Mark, such as:

Zoom and the Zoom logo are trademarks of Zoom Video Communications, Inc.

Any requests to use any Zoom logo or icon or questions regarding proper use of Zoom Marks should be directed to brand@zoom.us.